For this project, we collaborated with CUPRA to develop a visual campaign for the launch of the new CUPRA León 2025 — a model that embodies bold design, performance, and a disruptive spirit.

The objective was to create a series of visuals that would elevate the presence of the car while capturing the brand’s essence. The campaign was aimed at a new generation of drivers who value design as much as power and precision.

We developed a set of 8 key images that position the CUPRA León within powerful visual narratives — blending light, form, and environment to highlight the car’s character. The result is a campaign that speaks as much through feeling as it does through form.