Identity, by design.

Client

Pospo Visuals

year

2024

role

Full Branding

Project Description

This was our first branding project — and perhaps the most personal one. Designing the identity for our own studio meant articulating not just how we wanted to be seen, but how we think, feel, and work. It was an exercise in self-definition, where every decision had to be both reflective and aspirational.


The goal was to create a brand that felt precise yet human, technical yet emotionally resonant — a system that could support both architectural imagery and conceptual design work. We approached the project as we do with clients: with strategy, clarity, and attention to detail.


From the name to the tone of voice, from typographic structure to color and layout systems, everything was designed to express the essence of our practice: restraint, depth, and visual purpose. The result is a brand identity that doesn’t scream, but resonates — a visual framework that allows the work to breathe, while standing quietly behind it.

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